Matt Cutts have confirmed three years ago geographic server location influences on SEO rankings in this video:
Well, I disagree. I have a few Brazilian websites hosted on USA which ranks better than websites for same niche hosted here in Brazil. So, final assumptions:
- have you ever seen a Google crawler from 200.x (“local” ip address)?!
- we are not talking about domain names, and local TLD’s will rank better. For example, Google.com.br will always be more friendly to .com.br domain names, but
- focus on website speed because it improves user experience - Google loves that! This is the reason we’ve moved to a new server: four weeks ago my name dropped to 5th page on Google results, but now everything is right: first page, first spot
, and will always be there